October 2018

4 Landing Page Conversion Hacks [Based on Psychology]

The Psychology of the Landing Page. To maximize conversions from a landing page, you need to understand how the visitors you’re trying to connect with actually make decisions. What do they value? What social proof or reassurances are important to them?  Here are some successful sites that do a great job of leveraging psychological concepts … Continue reading "4 Landing Page Conversion Hacks [Based on Psychology]"

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How to Spot Fake Influencer Accounts in 2018 [Expert Tips]

An influencer can be powerful for your brand – but only if you choose wisely. Consumers expect and demand authentic experiences from brands – ones they support, and ones they might not know about – especially through channels that have outgrown typical product marketing. Enter the influencer. An effective influencer creates personal and genuine-feeling content … Continue reading "How to Spot Fake Influencer Accounts in 2018 [Expert Tips]"

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Solved – Best Image Format for the Web? PNG, JPG, GIF, and SVG.

Visual content is the “secret weapon” when you’re trying to communicate with your audience online, whether you’re building a gorgeous website, educating with an infographic, or using video to sell your products and services on the web.  The problem? Choosing the right image file format can feel like war. The ideal image file formats depend … Continue reading "Solved – Best Image Format for the Web? PNG, JPG, GIF, and SVG."

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Instagram Aesthetics: 7 Pro Tips to Stand Out & Increase Followers

“So, are you on Instagram?” Years ago, knee deep at a networking event, you probably wouldn’t expect to field questions about your presence on a photo sharing app… But, it’s 2018. Instagram? Well, now it’s as synonymous as a business card. Yes, Instagram (or “Insta”, thank you fellow millennials) rapidly became an essential online social … Continue reading "Instagram Aesthetics: 7 Pro Tips to Stand Out & Increase Followers"

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Top 15 Tech Blogs and Sites – How New Tech Will Grow Your Business

Do you love new technology? We do! As a tech startup, we’re always talking about the latest and greatest apps, gadgets, and companies. Whether you’re in a tech career or not, you should still take a few minutes every week to stay updated on the newest technology in your space. Why? It will help you … Continue reading "Top 15 Tech Blogs and Sites – How New Tech Will Grow Your Business"

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Start Your Freelance Photography Career With An Online Portfolio

You’ve got the camera. You took the classes. You’ve shot a few portraits. You’re getting amazing feedback from your first clients, and now you’re ready to start moving into a freelance career as a photographer. Making that transition means one thing: You’ll need a website to feature your photography portfolio. The best online photography portfolios show off … Continue reading "Start Your Freelance Photography Career With An Online Portfolio"

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YouTube vs Dailymotion vs Vimeo – How should you video?

Here’s what you need to know about three most popular video hosting platforms so you can easily decide for yourself! Note: Earlier in 2017, Dailymotion announced a complete redesign, rebuild, and rebrand of its site, app, and advertising strategy. It is set to re-launch in coming weeks. Information below is always subject to change as these platforms … Continue reading "YouTube vs Dailymotion vs Vimeo – How should you video?"

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5 Ways to Build Trust with Your Website’s Visitors

As much as we might wish it wasn’t true, first impressions are crucial to any relationship. Getting off on the wrong foot with someone can be disastrous, and asking too much of them right off the bat might scare them away. It’s the same with your website, which is often the first impression a potential … Continue reading "5 Ways to Build Trust with Your Website’s Visitors"

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11 Free Tools To Help Choose Colors For Your Website

Claude Monet famously said “Color is my day-long obsession, joy and torment.” If you’ve ever felt this way trying to pick the right hue for your new toolbar or call-to-action button, you’re not alone. We’ve already discussed the basics of choosing colors for your website, so you know there’s more to it than just picking your … Continue reading "11 Free Tools To Help Choose Colors For Your Website"

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